- April 27, 2017
- Posted by: Almodovar Group
- Category: Knowledge
Two frogs fell into a large cylindrical tank of fluid, and both fell to the bottom. The walls were sheer and slippery. One frog died but one survived.
The frogs fell into a large tank of cream. One swam around for a while, but then gave up and drowned.
The other frog kept persistently swimming until his movement turned the cream into little lumps of butter on which he safely floated.
Your level of commitment and perseverance can determine if you sink or swim.
Inspired by the book Guerrilla Marketing Remix by Jay Conrad Levinson and Jeannie Levinson